Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: FitBALL SoftMeds (black 5.5 lbs.)

$26.95

These FitBALL SoftMeds (black 5.5 lbs.) are small, graspable, weighted balls, perfectly sized for the elderly, women, children or anyone who wants a soft, comfortable alternative to bulky dumbbells.

Featured Product :: Phoenix® Denise Austin Mini-Stepper Plus

$109.00

Get the newest piece of cardiovascular workout equipment as seen on the Denise Austin Workout Program for Women, on the Lifetime Cable Television Channel. The Phoenix® Denise Austin Mini-Stepper Plus combines the lower body workout of a stepper with the upper body workout provided by the resistance handles for full body cardiovascular conditioning. This compact Phoenix® Denise Austin Mini-Stepper Plus comes complete with dual hydraulic cylinders for resistance and an electronic monitor for tracking time and steps taken.

Featured Product :: FreeMotion® EXT Adjustable Bench

$499.00

Whether working out with dumbbells or the FreeMotion EXT Dual Cable Cross, the FreeMotion® EXT Adjustable Bench is a must-have for any strength training area.

The FreeMotion® EXT Adjustable Bench can simply lift the front end of the bench and roll into place.

Seat bottom on the FreeMotion® EXT Adjustable Bench tilts to a 25 degree incline and the backrest adjusts from flat to 77 degrees in 6 settings.

Featured Product :: LifeSpan S4 Indoor Cycling Bike

$999.00

This solid, reliable LifeSpan S4 Indoor Cycle Bike provides excellent performance for even the most intense bike rides. Commercial quality components and construction provide long-lasting durability.100

Featured Product :: Stamina AeroPilates Level Two Integrated Workout with Marjolein

$36.95

Stamina AeroPilates Level Two Integrated Workout with Marjolein Brugman AeroPilates is Pilates reformer exercise combined with low impact aerobic rebounder exercise.

Featured Product :: Life Fitness LifeCycle Club Platinum Inspire Upright Bike

$3,999.95

The Life Fitness LifeCycle Club Platinum Inspire Upright Exercise Bike has the most advanced technology, intuitive, user-centered design and an array of entertainment and training options, the Life Fitness LifeCycle Club Platinum Inspire Upright Exercise Bike revolutionizes the home fitness experience.