Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our two super-showrooms on Miramar Road in San Diego, and on Vista Way in Oceanside, feature a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: Tunturi Trim Disc Core Board

$209.95

The Tunturi Trim Disc Core Board offers the user a higher level of challenging training options. The Tunturi Trim Disc Core Board is perfect for training around one’s own body axle. This Tunturi Trim Disc Core Board is ideal for home fitness, physiotherapy, group fitness and for personal training.

Featured Product :: Body-Solid Leverage Leg Curl (LVLC)

$949.00

Featured Product :: BodyCraft® Jones Machine

$2,499.00

BodyCraft® Jones Machine is a revolutionary design totally replacing the traditional Smith machine! The BodyCraft® Jones Machine has patented 3-D Technology travels not only up and down but forward and backward allowing for tricks that it's Grandpa Smith just can't muster.

Featured Product :: SportsArt® E880 Elliptical

$6,499.00

Vari-stride programs slowly increases stride length for greater calorie burn and works multiple muscle groups in one session. Dual-action motion on the SportsArt® E870 Elliptical provides a total body workout. Myflex pedal cushioning system provides a comfortable workout platform.

Featured Product :: Tunturi E80R Recumbent Bike

$2,299.00

The Tunturi E80R Recumbent Bike also features durable, smooth and easy to use electromagnet resistance system, comfortable soft pedals, horizontal and back rest tilt seat adjustments, front handlebar tilt adjustment, and easy ultra-low step-through frame.

Featured Product :: Body-Solid Functional Training Center 210 (GDCC210)

$1,709.00

By efficiently working your body's stabilizer muscles though a limitless number of exercises, the Body-Solid Functional Training Center 210 (GDCC210) offers strength-building results to users of all sizes.