Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: Life Fitness C1 Upright Lifecycle Exercise Bike

$1,199.00

Experience the Life Fitness difference. The Life Fitness C1 Upright Lifecycle Exercise Bike harnesses the research and innovation that have made Lifecycle bikes #1 in health clubs worldwide. Incredibly convenient, quiet, and smooth, the Life Fitness C1 Upright Lifecycle Exercise Bike is the perfect entree into the renowned family of upright Lifecycle bikes.

Featured Product :: Magnum® TBC100 Total Body Cycle

$4,395.00

A serious workout demands serious equipment. That's why the Magnum carries so much weight with health clubs, schools and universities, YMCA's, hospitals, wellness centers, pro training facilities, and corporate fitness centers.

Magnum Fitness Systems is forged out of a commitment to strengthen your image and build your business. A promise of performance backed by a twenty plus year track record.

Featured Product :: Body-Solid® Pro Dual Pec Dec Machine

$2,374.00

Body-Solid® Pro Dual Pec Dec Machine has dual overhead variable resistance cams allow each arm to operate independently, providing unilateral and bilateral chest, back and shoulder conditioning.

The Body-Solid® Pro Dual Pec Dec Machine features uniquely designed articulating pec arms to provide optimal; pectoral and rear deltoid development and has independent range of motion adjustments to accommodate users of all sizes.

Best of all, you can buy with confidence, because the Body-Solid® Pro Dual Pec Dec Machine is built to last a lifetime and is backed by the strongest warranty in the industry!

Featured Product :: Sportsart XT50 XTrainer

$1,699.95

The new Sportsart XT50 XTrainer contains an independent upper and lower body resistance which allows for endless training options. Step-through access and low impact design are safe for all users on the Sportsart XT50 XTrainer.

Featured Product :: Phoenix® Power Pro Olympic Bench (99226)

$399.00

The Phoenix® Power Pro Olympic Bench (99226) Olympic Bench is a heavy-duty, full Olympic size bench constructed of 3" steel frame and uprights for durability and long life.

A leg lift is included along with a deluxe lat tower and preacher curl to maximize the number of exercises that can be performed with this Phoenix® Power Pro Olympic Bench (99226).

Featured Product :: Magnum® R150H Recumbent Bike

$2,995.00

A serious workout demands serious equipment. That's why the Magnum carries so much weight with health clubs, schools and universities, YMCA's, hospitals, wellness centers, pro training facilities, and corporate fitness centers. Magnum Fitness Systems is forged out of a commitment to strengthen your image and build your business. A promise of performance backed by a twenty plus year track record.